Thursday, 10 November 2011

Preliminary Task: Front Cover Textual Analysis

Denotation:
This magazine cover shows a colour image of a young man looking directly at the camera, showing no background. Behind him is a cartoon-style image of a young girl and another man on the background. It is a mid-shot showing him from the knees up, although text covers his lower body. He has his arm raised and is holding something in the hand he has away from the camera but it is not clear what it is, but it looks like a baton of some sort. The background of the magazine cover is a grey with cartoon-style work. Behind the subject of the magazine is the EMPIRE masthead, and in front of him there are two cover-lines in red, white, and yellow. The main cover-line is also in red and white, with a link to the anchorage text – which is the name of the film the photographed young man stars in. There is a selling line running across the top of the cover.

Masthead:
The EMPIRE masthead is quite iconic as the magazine has the reputation of changing the effect on the masthead and also has the reputation of placing the main image in front of the masthead covering most of it. This shows the magazine has plenty of confidence to know they will be recognized purely because of the font and the first letter – E. In this case the colour of the mast head has changed to suit the main feature of this issue, which is the film Kick-Ass. This has been done by giving the masthead the effect of painted blood; this connotes action and violence for the film. As where the texture of the masthead changes, the font never does, to show continuity throughout the numerous issues that are published through the years. The font used is serif, bold and in capitals to distinguish it from the rest of the cover as well as the whole name being in capitals shows authority. The name EMPIRE makes you think of a successful and powerful business, telling the audience the magazine is successful. There is also a cinema in South London named Empire , this links the magazine to film.

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